Konrad Sroka
Developer & designerAnd I love to argue about the wording.
It started with a free theme that took off — and a lot of support questions on the WordPress.org forums.
New free tools:
Turn a hard-coded section into an editable block in one click - on a page, or deep in a template file. Save it as a pattern, paste one line back, and the client edits the text. Your layout stays locked. No React. No npm. No build.
A simple guide to estimate the monthly API cost for your simple AI feature, like chat box, summariser, simple text prompts. Compare 12 models, see the monthly bill, what it costs if someone abuses it, and what to do about it. No signup. Nothing stored. Visual overviews and useful tips.
Designed and co-developed this free WordPress theme that reached #1 on WordPress.org's weekly download charts. Free and premium version. Acquired by Macho Themes in 2016.
Built for developers. Open-source WordPress starter theme based on _s by Automattic and Bootstrap. 400+ GitHub stars and 150 forks, and featured in WordPress publications.
Contributed to the BuddyForms form builder — the core plugin and add-ons — plus smaller tools like TK Google Fonts.
Themes & plugins for WordPress & BuddyPress. I created the name and visual identity, and worked with Sven on the themes’ design options. I left in 2014 to move to Australia. The company was sold in 2024.
Sustainability design online course from Australia.
in Germany and Switzerland, 2011–2012.
CV & work history
Lead developer & design
Led the design and development from idea to launch, working with the owner, agency, legal team and another developer.
Co-founder
Crowdfunding, filming and video editing, course platform, community, assignment and support workflows, memberships and automated email marketing.
Developer & designer · WordPress, UI & growth
WordPress sites, stores and web applications — designed, built and often writing the copy, or taking care of the long-term SEO. Landing pages, funnels, email sequences, SEO, and the automations that keep them running.
Co-founder
WordPress startup selling plugins and themes, focused on BuddyPress and WooCommerce. Left in 2014 and moved to Australia.
Product conformity & compliance
Process management projects around regulatory requirements across different countries and product parts.
Graphic & web design
Quality management
Apprenticeship in Industrial Business Management (Industriekaufmann), focused on quality and process management.
Abitur
My local surf shop, taken online in 2015. I built the store, wrote the product pages and did the SEO. The big lines now come up first on Google. Ten years on, we still work together.
August 2015. A small site about the store, a few products listed, no shop and no online sales at all. Nothing before — so everything since is new.
Built the store and the theme, then worked out a repeatable recipe for product content and kept refining it. First year steady, second year the SEO was already strong, and by the third we were dominating. Search a big product by name and we came up first. I only did that work for products worth it — boards, kite gear, the high-value lines. Shop and category pages were built to rank in their own right.
Best month was December 2022 at $68k online alone. Around 2020–2022 the site ran near 6,000 visitors a month, almost all organic.
In Australian cosmetic medicine, many of the words people search with cannot appear in public-facing copy. Type four letters of a restricted term and the search suggests the compliant wording instead.
Strict advertising rules limit the brand names and treatment terms this directory can publish. People still need to find practitioners using the words they know.
From the fourth character of a restricted term, the search suggests the compliant wording. The results use that wording too: familiar input, compliant output.
Practitioners apply through a long form and upload their documents. Their profile stays invisible. The owner reviews the documents and approves each application by hand; only then do the verified badge and public profile go live.
By name, treatment, keyword, distance from you, or visually on the map. Over 50 services.
Lead developer and designer, from idea to launch. I led the design and build, coordinating the owner, a branding agency, the legal team and another developer. He wrote the term-matching code. The agency supplied the logo, colours, homepage direction and photos. Launched December 2025.
An online permaculture course with a team of teachers and a student community. I handled crowdfunding, filming and editing, the course platform, the community and the workflows behind it.
I’m also the course’s front desk: I answer student emails in Help Scout and pass course submissions on to the teachers for review.
The Permaculture Design Certificate, online, with a team of teachers and a student community. Co-founded in 2016. Crowdfunding, filming, 100+ lessons cut and edited, the platform, the forums, assignment and support workflows, memberships and access levels, weekly payments, and the automated email marketing behind all of it.
Almost everyone starts on the free course. The homepage converts at around 5% to signup, the full email sequence averages 41.9% opens across ten years, and 7–9% of free students upgrade to the paid certificate. That sequence is the business.
Landing page and signup flow for the free course — the start of the funnel above. A new flow and new traffic channels are going live now.
12-day residential permaculture course in Australia. Custom theme, whole content reworked, WooCommerce for bookings.
Eco-community and sustainability centre in the Sunshine Coast Hinterland. Accommodation booking, events, venue hire — plus a land-share sales landing page with email capture, Zapier automation into Google Sheets, and enquiries sorted by budget range.
A friend’s goldsmith and jewellery workshop in Düsseldorf, taken online.
A network of professionals for Germany’s building industry. I designed and built the custom theme.
Filmed and cut for the permaculture course. No promotion behind it — the algorithm just kept handing it to people.
Watch on YouTubeWe had an idea for an online permaculture course, some old footage, and not much else. So I cut this trailer, put it on a simple page with an early-bird offer, and shared it myself — one post at a time, in the groups where people already cared about this. Two weeks later, $12k had come in. That paid for the cameras and the time to film the course properly, and we opened on the day we'd promised.
See the courseI can help you to:
I can help you to:
Idea·Build·Already live—come in at any stage
One hire instead of three.
Nothing gets lost between designer, developer and copywriter.
* Nothing replaces a dream team if you’ve got the budget, of course.
I use it for scaffolding, first drafts and repetitive work.
I choose the architecture, review the output and test what ships.
If doing it directly is simpler, I do it directly.
Tools I use: Claude and ChatGPT.
A landing page that doesn't convert. A checkout that loses people. A launch that keeps slipping. Tell me what's stuck and I'll quote it as one piece of work — so we both find out how working together feels before anyone commits to more.
Quoted per piece
I go through your site like a first-time visitor — then take it apart. A written report on what's costing you, what to fix first, and what to leave alone.
€450 · fixed
Prices in EUR. Happy to quote in AUD.
Available for remote work worldwide — and keen to
relocate to Bangkok.
Happy to talk about a role or a
project — English or German.
Or write to me directly: cunraid@gmail.com
<0.01 g of CO2 / page view
Last measured result.
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Less data. Less energy.
Website Carbon was created by Wholegrain Digital — a UK agency and one of the pioneers of digital sustainability.